MGT229   Enterprise and Entrepreneurship   (20 credits)

Description

Entrepreneurship was first coined as a term in the eighteenth century but it was not until the second half of the twentieth century that the term achieved widespread usage and became a popular word to describe the enterprising, creative and opportunity-seeking behaviours of special types of individuals, organisations and regions. In this module, we shall consider how and why the 'enterprise culture' has become such a popular phrase for individuals, organisations, communities and governments alike. This is done by examining the various historical, economic, political and social assumptions about the nature of enterprise and entrepreneurship. In addition, because there is always an important human story behind enterprise activity and the creation of a small business, the module will examine many individual and organisational stories (from emerging, growing and mature businesses) in order to assess the factors and challenges involved in starting and running your own business. In this module students will also have the opportunity to evaluate their personal orientations to entrepreneurship and sharpen their appreciation of what it is like being self employed, working in the family business, being an owner-manager, being a corporate entrepreneur or running a franchise business.

Reading List